Unboxed: Year in Review

The brand

Gousto

The brief

With the start of the new year approaching, it was time to give our customers a foodie-themed wrap up of their year. We needed to create a visually strong email campaign to get them excited about what they’d been digging into for 12 months.

The work

Copywriting

Email-led creative using real customer data to summarise their eating trends.

Naming

Foodie personalities, each with a name and identity.