Battle of the Buns Campaign
The brand
Gousto
The brief
We needed to launch a limited edition range of six hot dogs and burgers with a showstopping campaign concept. Cue the Battle of the Buns.
The work
Tone of Voice
A TV talent show-inspired concept with hot dogs and burgers battling it out in a showdown of mouthwatering proportions meant a whole new voice and world for these banging buns.
Naming
A standout name for the food range as well as a unique identity and characterisation for each burger or hot dog.
Launch social video
Campaign messaging
Battle of the Buns
Two talented buns stand before you. One peanut satay hot dog sensation, the other a superstar spicy coconut chicken burger. Let the Battle of the Buns begin.
Eat your way through mouthwatering burgers and hotdogs, all battling it out to be the nation’s next big thing. Only your taste buds can be the judge of this ultimate flavour showdown.
Which bun will be your No.1?
