Gousto April Fools' 2023
The brief
We needed to create an engaging April Fools’ campaign that drove brand awareness and love while sticking to the core offering: food.
The work
Concept
Brainstormed campaign messaging from scratch and developed a look and feel for the project.
Naming
Dreamed up a campaign name that would embody the brand but with a little twist.
Blog
Created a blog to launch the project and drive traffic to the website.
Gousto Xtreme
What if you could tuck into the ultimate foodie fuel to keep you going on the adventure of a lifetime?
Tongue-in-cheek imagery and messaging helped us generate brand love through a social media stunt out of this world.
Campaign messaging
Lead message
Feed your inner thrill-seeker with the ultimate foodie fuel for your next extreme adventure.
Support message
You’ve explored dining in, now pack your bags for some high-stakes flavour out in the world.
These are daring recipes that laugh in the face of danger, ready to be devoured in the air, on land, under the sea or…out in space.
Whether you’ve got a hankering for some juicy bangers and mash in the middle of the rainforest or craving a cheesy burger 20 leagues under the sea.
One small step for our chefs, one giant leap for your taste buds.
