Cucina Paradiso Campaign

The brand

Gousto

The brief

New campaign concept and channel assets to launch our new Italy food range.

The work

Concept

Bringing in that elegance of old-school Italian dining, encouraging customers to start their journey into Italian kitchens of years gone by and get them excited about the flavours.

Naming

A play on the cult classic era of ‘Cinema Paradiso’, the Cucina Paradiso name taps into all those elements of old-school Italian nostalgia.

Copywriting

Printed teaser postcard, growth assets and paid social to launch the campaign.